Keuze Thuis Logo Design

Keuze Thuis is a Dutch company that assists in helping people live in their homes longer, rather than moving on to assisted living or nursing homes. The people are able to customize things in their homes to improve their way of life. The company wanted a logo that combined their idea (lightbulb) with the housing idea (home, chimney included) and the people inside (complete with a tie), I went through many logo trials during this process, but in the end the client was very happy with the outcome, and it is now live nationwide in the Netherlands. Check it out at www.keuzethuis.nl. This project was especially challenging because of the Dutch-English language barrier, but all in all, the logo was able to communicate universally.